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Why Slow Loading Web Pages Are Bad and Fast One’s Good

Learn why it is important to have a website that loads fast

This post is one of our guides that tackles speed issues.

Before learning about other speed issues such as the reasons for a slow-loading website and how to fix it, it is important really understand why having a great website speed is important.

This is especially so if you want to save and make money from your website.

Disclosure: We are supported by our readers, so when you decide to purchase a service through some links on this post, we may earn a commission, at no cost to you. And this doesn’t prevent us from being brutally honest with you. You can read more…

So Why is a Slow Website Bad and a Fast One Good?

There are many reasons why you should strive to have fast-loading web pages.

Here are the reasons:

User Experience

The speed of your website is very important as it has a direct effect on the user experience.

Most users do not have the patience to tolerate a slow-loading website and as a result, will switch to another website leading to higher conversion and lower bounce rates for that website.

According to Think With Google, when the popular auto review website Edmunds took their website load times from nine seconds to 1.4 seconds, their revenue increased by 3% and page views-per-session went up to 17%.

Also, when Shopzilla dropped latency from 7 to 2 seconds, they increased their revenue by 12% and page views to their website jumped to 25%.

All of the above shows that speed is extremely important for the conversion rate of a website.

Search Engine Ranking

Site speed also plays an impact on that website’s Search Engine Optimization (SEO) performance.

It is actually a ranking factor confirmed by Google.

The reason why site speed is a ranking factor on Google, especially on mobile searches is that the site speed is a sign of a quality website with a good user experience.

The user will stay on a site for longer if the site is fast.

Also, the ranking on Google now favors mobile-friendly sites which means that you need to ensure that the site is fast on mobile phones.

The speed of your site has an impact on paid search and can affect your cost per click (CPC).

This is because Google finds your website’s landing page to a search term and examines your user experience and assigns a score to your website.

This score determines your CPC and your average position on the Search Engine Results Page (SERP).

Facebook too favors high-speed sites when it comes to showing ads on their website.

Saves You A lot of Money With Web Hosting

Contrary to popular belief, most websites, including medium businesses do not need expensive hosting plans.

If you optimize your website for speed and security properly there will be no need for so-called faster web hosting plans.

Get ride of CPU guzzling garbages in your database such as:

  • Leftover tables from deleted plugins
  • Autoloading every _options tables
  • Avoiding plugins that create a lot of tables on the database( we once used Clearfy – WordPress optimization plugin and disable ultimate tweaker by Webcraftic, and it created over 30 tables which all autoloaded. Even when the plugin was deleted, the tables were still left in the database)

So instead of always upgrading to the next hosting plans as a lot of web hosting companies will tell you to do when your website loads slowly and your CPU is high, optimize your database thoroughly.

The challenge is that this can take time and requires expertise in website database performance optimization.

So hire a professional speed optimization expert who can manually optimize and remove junk from your database.